Work About Contact
Trevor Grove

Senior producer, creative technologist, and brand strategist with 13 years building campaigns, launches, and experiences that make people feel something about a brand.

Selected Work ↓ trevorsgrove@gmail.com
Senior Producer · Creative Technologist · Brand Strategist
Selected Work
Target × LEGO
The Galaxy Plays Back
Technical Director
A nationwide tour that immersed guests in the world of LEGO Star Wars to promote LEGO's new Smart Play™ technology. Guests chose between the light side and dark side, moved through digital-physical minigames, and culminated in an AR minifigure content capture and a connected retail moment to take the experience home.
Immersive Production Creative Technology Social Content
Nespresso × The Weeknd
Samra Vinyl Cafe
Technical Director
An immersive branded pop-up bringing Nespresso's collaboration with The Weeknd to life a vinyl cafe experience rooted in the world of his Samra coffee brand. As the Technical Producer, I collaborated with the brand, artist team, and Invisible North on experiential design, music programming, A/V, and content capture.
Immersive Production Artist Collab Multichannel Campaign
GitHub × Copilot
Ship It!
Creative Director
A digital-physical arcade game at GitHub Universe 2023, that entertained conference attendees with a button-mashing cooperative arcade game, while simultaneously teaching them about Copilot, the AI tool GitHub launched that year.
Creative Direction Creative Technology AI
Ogilvy / MSI × Radical Media
The Blue Paradox
Creative Technologist · Producer
A massive, multi-room immersive exhibit about the ocean plastic crisis, currently live at the Museum of Science and Industry, Chicago.
🏆 Clio Awards Winner Creative Technology Immersive Production
Seed Bathroom Classroom
Seed
Bathroom Classroom
Copywriter · Strategist
An educational email drip and social campaign exploring the history of human digestion — from cave people through modernity — delivered in the only place people actually read long-form on their phones. Brand strategy disguised as entertainment. Audience engagement as conversion.
🏆 Shorty Awards Winner Brand Strategy Multichannel Campaign
Netflix
Goodbye, You
Technical Director
An immersive fan experience and integrated social campaign to promote the release of You, Season 5, on Netflix
🏆 Clio Awards Winner Immersive Production Multichannel Campaign Artist Collab
DJ ROYGBIV — Made in America
Rocnation × Midnight Commercial
DJ ROYGBIV
Creative Director · Creative Technology Producer
Composed an original song, then built an installation that let festival attendees remix it. At Made in America 2019, users controlled color-coded samples and 10-foot inflatables — each trigger modulating LEDs, airflow, and sound in real time. Music composition, interface design, control system, and full production direction.
Creative Direction Music Interactive Installation
Fur — Launch Campaign
Fur
Launch Campaign
Copywriter · Brand Strategist
TVC and web campaign for Fur — a luxury personal care brand — building voice, script, and brand strategy from the ground up.
Brand Launch Copywriting Strategy
Armadillo
Gaia Collection Launch / Chiaroscuro
Technical Producer
A SoHo gallery launch in collaboration with artist Carla Cascales Alimbau, combined with the premiere screening of Chiaroscuro — a short film by Academy Award-winning cinematographer Greig Fraser.
Experiential Gallery Film
SkinCeuticals
Virtual Clinic
Sr. Producer
An immersive web experience hosted on the SkinCeuticals homepage, accompanied by a social campaign, educating users about product and treatment pairings.
Digital Experience Social Campaign Beauty
Consensys
Web3 For All
Sr. Producer
Directed a brand campaign built on a single reframe: Web3 isn't just for coders. Produced and directed a suite of digital and social content that translated a technically intimidating ecosystem into human storytelling — shifting who the blockchain conversation was for.
Multichannel Campaign Content Production
NYC Mayor's Office
GreeNYC
Copywriter · Strategist
Integrated brand campaign for the Mayor's Office sustainability initiative — spanning OOH, social, video, radio, and community programming across New York City. Strategy, copywriting, and content production across a multi-flight rollout.
Multichannel Campaign Content Production Brand Strategy
About

Hi — I'm Trevor.

I'm a multidisciplinary creative producer and brand strategist with 13+ years at the intersection of integrated campaigns, experiential design, and brand marketing. I build the experiences and campaigns that make people feel something about a brand.

Currently Senior Producer & Creative Tech Lead at Invisible North, I lead production across the studio's creative tech, interactive, and digital campaign work, from first brief through final delivery. I develop concepts with clients, pitch, staff creative and technical teams, and own the quality of the final product.

My range is wide on purpose: I've directed immersive installations with hundreds of networked servers, written brand voice and scripts for luxury TVCs, and produced integrated campaigns for some of the biggest names in entertainment, tech, and sports. What stays consistent is the ability to take something complex — a launch, a brand identity, a live experience — and make it land as a single, coherent thing.

Outside of work, I write fiction and music, and co-parent a snaggletoothed chihuahua-mix named DoctorDoctor.

Role
Sr. Producer + Creative Tech Lead
Invisible North, 2024–present
Experience
13+ years
Specialties
Brand Strategy · Creative Technology · Integrated Campaigns · Immersive Experiences · Live Events · Copywriting · Creative Direction · Interactive & Digital Production
Clients
Netflix, GitHub, Gatorade, Nespresso, Target, Royal Caribbean Cruises, NYC Mayor's Office, Square, Ogilvy, Rocnation, Seed, and more
Tools
Figma · TouchDesigner · Adobe Suite · A/V · Ableton · Digital Video Production · SketchUp · AI Tools
Education
B.A. Creative Writing
Oberlin College
Based
New York City / Hudson Valley

Let's
connect.