Senior producer, creative technologist, and brand strategist with 13 years building campaigns, launches, and experiences that make people feel something about a brand.
I'm a multidisciplinary creative producer and brand strategist with 13+ years at the intersection of integrated campaigns, experiential design, and brand marketing. I build the experiences and campaigns that make people feel something about a brand.
Currently Senior Producer & Creative Tech Lead at Invisible North, I lead production across the studio's creative tech, interactive, and digital campaign work, from first brief through final delivery. I develop concepts with clients, pitch, staff creative and technical teams, and own the quality of the final product.
My range is wide on purpose: I've directed immersive installations with hundreds of networked servers, written brand voice and scripts for luxury TVCs, and produced integrated campaigns for some of the biggest names in entertainment, tech, and sports. What stays consistent is the ability to take something complex — a launch, a brand identity, a live experience — and make it land as a single, coherent thing.
Outside of work, I write fiction and music, and co-parent a snaggletoothed chihuahua-mix named Doctor
.